In this episode I talk with Amanda Relyea-Voss (who also likes to be called Mandi), owner of a social media marketing agency that serves B2C and B2B companies. Listen for the ways Mandi has used social media to interact with prospects and how this has propelled them to buy from her customers. We talk about creating social posts from a single piece of content, what kind of text and images to use, applying hashtags and the KPI ratios you can use to measure your effectiveness.
OttawaKiosk, local site within CanadianKiosk
Social Media Rule of thirds
Once you have built your organic audience, consider leveraging it by using the platform’s lookalike audience feature to put your content in front of a wider audience.