In this episode we talk about how to write persuasively for prospects. Our guest is Nik Paprocki, the founder of Websuitable, an ROI driven digital agency serving small businesses all across Canada.
Like many in the agency space, he has seen enough bad copy to almost expect it, but when he was researching some product purchases, he found himself being drawn in by the copy they wrote. It wasn’t hard-hitting, buy-my-product Direct response writing that worked on him, rather it was copy focused on helping a buyer, giving answers to their problems.
He feels this use of copywriting is just as effective in terms of generating leads, because it speaks to everyone, not just those who are in-market to buy from you now. He felt so strongly about how it works that he swung his whole agency around to this writing approach.
In this episode, you’ll learn how to find insights on what problems buyers have, and tactics to write in a way that convinces buyers you can relate to them.
People and Products mentioned:
Nik’s preferred places for insights on what problems buyers have, so you know what to write copy about:
- Industry Forums
- Amazon Reviews – also available as searchable dataset
- Answer The Public (added by Nik after we stopped recording)