Whether you look at traditional or digital media, there’s a growing expectation that brands be more human. Those that use technology as a spamming tool or a way to hide from their buyers are being ignored or worse, heckled by their audience on social media. You may not be experiencing this problem right now, but just because you aren’t, doesn’t mean you don’t have this problem.
Buyers may be at a breaking point where they’ll stop tolerating company messaging in their media feed. We have saturated our audiences with so much sterilized corporate-speak, they don’t even hear us anymore. This is a sure-fired way to lose, and the only way we can win is to be more human. Listen to my conversation with Eric Collard (here are his Twitter & LinkedIn profiles) who knows a lot about how to communicate in a human way.
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Image Eric likes depicting the journey: