This is the fourth in our five-part series on Making the Whole Funnel Work.
In this episode, we talk about traffic; not the automotive type but the web visitor type. This solocast talks about all the ways web analytics tools classify traffic to your site. Then I focus on four of those channels that you can affect for getting more traffic to your site.
People/Things mentioned in the show:
- Bob Hoffman (Ad Contrarian)
- Browser Protocols like ITP
- Jay Baer
- Display and Retargeting Platforms:
- Rapp Media/InSkin Media Research
- Social Ad Platforms:
- Mark Schaefer
- Scott Stratten
- Kamila Gornia
- Native Advertising Platforms:
- Justin Mares & Gabriel Weinberg, authors of the book “Traction”
- Perry Marshall
For more on this topic, check out Episode 2: http://leadgeneering.com/ep2/
Check out the Acquisitions report in your Google Analytics. Navigate in the left menu to “Acquisitions” to see all the submenu items.