Episode 21: Writing Persuasively for your site visitors

In this episode we talk about how to write persuasively for prospects. Our guest is Nik Paprocki, the founder of Websuitable,  an ROI driven digital agency serving small businesses all across Canada.

Like many in the agency space, he has seen enough bad copy to almost expect it, but when he was researching some product purchases, he found himself being drawn in by the copy they wrote. It wasn’t hard-hitting, buy-my-product Direct response writing that worked on him, rather it was copy focused on helping a buyer, giving answers to their problems.

He feels this use of copywriting is just as effective in terms of generating leads, because it speaks to everyone, not just those who are in-market to buy from you now. He felt so strongly about how it works that he swung his whole agency around to this writing approach.

In this episode, you’ll learn how to find insights on what problems buyers have, and tactics to write in a way that convinces buyers you can relate to them.

People and Products mentioned:


Nik’s preferred places for insights on what problems buyers have, so you know what to write copy about:


Episode 20: Using Video to make Content more engaging

Today we’ll talk about the production of videos to use in your marketing, all the way from the planning stage to the appearance of the final product.

Casey Li is the CEO and Founder of BiteSite, a Custom Software and Video Production Firm based in Ottawa, Canada. He started the company in 2012 after years of passion for the two fields and today, BiteSite serves small to medium businesses in the Ottawa area helping them execute their vision.

Listen as Casey takes us through the steps that his production company follows for making any video. You don’t have to involve an outsourced firm to make your videos, but you can use the same principles at any scale so your final product ends up telling a story that will keep viewers engaged.

People and Products mentioned: