Episode 19: Legal and not-so-legal aspects of digital marketing

In the fast pace of digital marketing, we sometimes brush up against legal issues. 

  • We might sometimes take risks that have legal repercussions. 
  • Other companies may harm our brand and we need to defend ourselves. 
  • We may do things where legal frameworks haven’t caught up and it’s not clear what is legal. 

Today’s guest is here to help marketers make sense of these situations. Megan Cornell is the founder of Momentum – a new kind of business law firm dedicated to providing law solutions in a way that works for clients. She explains data privacy, trademarks, spam, intellectual property and other legal issues we all face, giving plain-English explanations (a first for lawyers, as far as I know) of ways we marketers can stay on the right side of the law. 

People and Products/Resources mentioned:

Reboot:

See what aspects of Intellectual Property (IP) apply to you by referring to this Infographic:

Site containing more information on Canada’s approach to IP.

Episode 18: Top Paid Media Changes in 2019

In any given year, there are a lot of changes in paid media. The pace of change in 2019 was every bit as brisk as in previous years. For the third year in a row, we assembling a panel to look back at a shortlist of the changes that are the most significant. Then we weigh their impact on B2B companies and what can be done either to minimize downside or capitalize on the upside. Our Panel this time features PPC professionals Olga Gladycheva as well as Pierre Levasseur and yours truly

The changes we discussed in the show include:

  • LinkedIn adds Interest targeting options 
  • Apple Rollout of ITP 2.x 
  • Google Ads sunsets average position 
  • Click share metric available in Search Campaigns 
  • Google Ads Audit rules inside the desktop editor 
  • Microsoft Ads rebrands, keeps pace with Google Ads and deepens features brought by their relationship with LinkedIn   
  • Google rolls out Campaign-level conversions 
  • Google softens Location settings to people REGULARLY in my target 
  • Google puts same-meaning words in an auction on all types of Keyword matches 
  • Google Ads Retiring Accelerated Delivery 
  • Google lowers ‘15 conversions in 30-days’ as a minimum bar for Target CPA
  • Google Analytics reports both dates of click and date of conversion

People/Products Mentioned:

Reboot:

Stay to the end of the episode to hear our picks for the best and worst changes of the year.