Episode 13: How Content Experience Makes the Whole Funnel Work

This is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can’t just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor of Samurai Marketing, you’ll hear the 12 steps he follows for creating content that measurably improves the number of users who engage and become leads.

Show Notes: 

People/Things mentioned in the show.

Episode Reboot: 

Here is James’ 12-step checklist for Creating WebPage and Blog Post content

Content checklist
Content checklist

Episode 12: How Traffic Makes the Whole Funnel Work

traffic channels for acquiring site visitors

This is the fourth in our five-part series on Making the Whole Funnel Work.

In this episode, we talk about traffic; not the automotive type but the web visitor type. This solocast talks about all the ways web analytics tools classify traffic to your site. Then I focus on four of those channels that you can affect for getting more traffic to your site.

Show Notes: 

People/Things mentioned in the show:

For more on this topic, check out Episode 2: http://leadgeneering.com/ep2/

Episode Reboot: 

Check out the Acquisitions report in your Google Analytics. Navigate in the left menu to “Acquisitions” to see all the submenu items.



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